Should I sell on marketplaces or my own store?

Both. Marketplaces like eBay and Amazon bring reach but charge commissions and own the customer. Your own total.supply store keeps margins, data and the relationship. total.supply lets you do both from one catalog.

Does total.supply replace eBay and Amazon?

No — it complements them. You run your own branded store and sync the same catalog to eBay and Amazon, so you get reach and ownership.

total.supply / Compare / vs. marketplaces

Your own store and the marketplaces.

Marketplaces bring reach; your own store keeps margins, data and the customer relationship. With total.supply you don't pick one — you run both from a single catalog.

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Side by side

Marketplace-only vs. your own store.

Consideration	Your total.supply store	Marketplace only
Stripe transaction fee	0.5% paid / 1.9% Free	Typically 8–15%+
Customer relationship & data	Yours	Owned by the marketplace
Your brand & domain	Yes	Marketplace branding
AI-powered quotes & RFQ	Built in	Rarely supported
Built-in buyer reach	Bring your own + channels	Large existing audience
Sell on both at once	Yes — sync to eBay & Amazon	Single channel

General guidance; marketplace fees vary by category and program. eBay and Amazon are trademarks of their respective owners; total.supply is not affiliated.

The smart play

Use marketplaces for reach, your store for margin.

The mistake is treating it as either/or. Win new buyers on eBay and Amazon, then bring repeat and high-value buyers to your own store where you keep the margin and the relationship — all from one synced catalog.

List once and sync inventory so you never oversell.
Pay 0.5% of Stripe sales on paid plans or 1.9% on Free instead of a marketplace commission.
Own buyer data and build repeat business off-marketplace.

Buyer checklist

Compare the whole operating model, not only the base subscription.

Account for the apps, subscriptions, integrations, maintenance and support required to run catalog, quotes, checkout, orders, channels and automation. total.supply provides those workflows in one platform.

vs Shopify vs marketplaces Pricing

Complete platformCheck which essential workflows are built in and which require another paid app.

Bring Your Own KeysConnect supported service accounts directly to control provider costs and avoid bundled markups.

Payment choiceUse the processor that fits your business; Stripe fees are 0.5% on paid plans and 1.9% on Free.

Functional Free tierLaunch a real store before committing to a monthly platform subscription.

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Reach and ownership — both.

Run your own store and the marketplaces from one catalog. Free to start.

Start free See pricing