total.supply / Answer

How do you sell wholesale online without Shopify?

Use a catalog-first platform built for B2B workflows instead of starting with a consumer checkout template.

Short answer

Create an owned wholesale catalog, add RFQ and quote requests, connect your own payment gateway and share the catalog with buyers, reps and channels. Checkout can come after buyer demand is clear.

Why skip a checkout-first setup

Wholesale buyers often need specs, availability, negotiated pricing and repeat ordering before payment.

  • Start with a catalog link buyers can browse.
  • Capture quote requests and questions.
  • Keep your own payment gateway and margin.
  • Add marketplaces as channels, not as the core business.

Try the B2B-first route.

Start with a free catalog, then add RFQ, payments, channels and AI operations when buyers are ready.

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