Commerce software that takes your side.
We build total.supply for the people who actually move products — wholesalers, distributors, manufacturers and suppliers — so they can sell online without surrendering margin, data or control.
Why we exist
B2B sellers were handed a choice between clunky legacy software and consumer store builders that take a cut and own the customer. Neither fits how businesses actually buy — through catalogs, quotes, reps and repeat orders.
So we built a platform that's genuinely useful from the first free catalog, captures buyer intent before checkout exists, and lets an AI copilot handle the busywork — all without a revenue share. You grow into payments, your own domain and operations only when your buyers ask for them.
What we believe
Your sales are yours. We charge for software, never a cut of your hard-won revenue.
B2B selling starts with a catalog and a conversation. We make that free and excellent.
The copilot proposes; you decide. Automation should remove busywork, not control.
Your customers, data and relationships belong to you — not a marketplace.
Software you pay for. Revenue you keep.
We win when you grow — through a subscription you can see, not a tax on every order you didn't notice.
Build your store the honest way.
Start free, keep your revenue, and run it with AI.